At Yash Elegance, we respect your privacy and are committed to protecting your personal data. This policy explains what information we collect, how we use it, and your rights as our customer.
Information We Collect
Personal Information
When you create an account or place an order, we collect your name, email address, phone number, and delivery address.
Device Information
We collect device identifiers and phone state information (READ_PHONE_STATE permission) solely to provide secure authentication and prevent fraudulent activity on your account.
Order & Payment Information
We collect details of products you purchase and transaction records. Payment processing is handled by secure third-party providers; we do not store your card details.
Usage Data
We collect information about how you interact with our app, including pages visited, products viewed, and search queries, to improve your shopping experience.
How We Use Your Information
- Process and fulfil your orders and send order confirmations
- Send OTP verification via SMS and WhatsApp for secure login
- Send order status updates and delivery notifications via WhatsApp
- Respond to your customer support enquiries
- Personalise product recommendations and offers
- Prevent fraud and maintain the security of our platform
- Comply with legal obligations
App Permissions
READ_PHONE_STATE
Used to uniquely identify your device for secure authentication and to detect SIM-based fraud. This data is never shared with third parties for advertising.
INTERNET
Required to connect to our servers, load product images, and process orders.
Camera & Storage (if requested)
Used only if you choose to upload a profile photo or product review image. We never access your camera or storage without your explicit action.
Information Sharing
- Logistics & delivery partners to fulfil your orders
- Payment gateways for secure transaction processing
- Cloudinary for secure image storage and delivery
- WhatsApp Business API for order and OTP notifications
- SMS service providers for OTP delivery
- Law enforcement or regulators when required by law
We never sell your personal information to third parties or use it for advertising purposes.
Data Retention
We retain your personal data for as long as your account is active or as needed to provide services. Order records are retained for 7 years as required by Indian tax regulations. You may request deletion of your account and associated data at any time by contacting us.
Data Security
We implement industry-standard security measures including encrypted data transmission (TLS/HTTPS), secure database storage, and access controls. While we strive to protect your information, no method of transmission over the internet is 100% secure.
Your Rights
- Access the personal data we hold about you
- Correct inaccurate or incomplete information
- Request deletion of your personal data
- Opt out of promotional communications at any time
- Lodge a complaint with the relevant data protection authority
Children's Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.
Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of significant changes via email or an in-app notification. Your continued use of our services after changes are posted constitutes acceptance of the updated policy.
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: